The year 2025 is indeed shaping up to be a significant milestone for Chinese American history and memory. To ensure that events like the publication of Michael Luo’s Strangers in the Land, and the statue unveilings in Rock Springs, Wyoming and Deadwood, South Dakota reach the widest possible audience—particularly within Chinese and Chinese American communities—here are key outreach and engagement strategies to consider:

 1. Unify the Narrative

Create a central theme or slogan to tie these events together—e.g.,

“2025: A Year of Remembrance and Pride for Chinese America”

Use it across all promotions, creating a shared sense of occasion.

2. Leverage Digital Media

a. Create a Website or Hub Page

Feature a timeline of events, profiles of key figures (like Wong Fei Lei), excerpts from Michael Luo’s book, and updates on each commemoration.

Include interactive maps and a “How to Participate” section for both in-person and virtual audiences.

b. Use Chinese-Language Platforms

Promote on WeChat, Weibo, and Little Red Book for engagement with Chinese-speaking audiences both in the U.S. and abroad.

Translate key materials into Simplified and Traditional Chinese.

c. Short-Form Videos

Create TikTok, Instagram Reels, and YouTube Shorts featuring descendants, scholars, and community leaders reflecting on these events.

Include clips from the unveiling ceremonies and readings from Strangers in the Land.

 3. Engage Chinese-Language and Ethnic Media

Pitch stories and op-eds to:

Sing Tao Daily

World Journal

China Press

Chinese-language radio and TV stations in major U.S. cities (e.g., LA, SF, NYC, Houston)

 4. Mobilize Community Organizations and Churches

Partner with Chinese American civic associations, family associations (e.g., Wong Kong Har Tong), and Tongs to help promote and attend events.

Offer toolkits for churches and cultural centers to hold local commemorative services or readings.

 5. Activate Schools and Youth

Work with Chinese language schools, Asian American student groups (AASA, CSA, etc.), and high school history teachers to:

Distribute educational kits

Host essay contests on the 1885 massacre or Chinese pioneers

Invite students to field trips or virtual panels

 6. Involve Museums and Libraries

Collaborate with:

Chinese American museums (e.g., CAMDC, CHSA in SF)

Local historical societies

Public libraries to host events, book talks, and exhibits

7. Create Intergenerational Dialogue

Record and share oral histories or community reflections—especially from elders in the community.

Host bilingual forums or virtual roundtables with young Chinese Americans and historians.

 8. Touring Exhibit or Traveling Installation

Develop a small mobile exhibit that can travel to major Chinese American communities—LA, SF, NYC, Houston, Seattle—with images, video clips, and excerpts from Strangers in the Land and the memorials.

9. Build Alliances Beyond the Chinese American Community

Collaborate with:

Native American groups (especially relevant in South Dakota and Wyoming)

Black, Latino, and other AAPI groups

Jewish communities (who’ve led in Holocaust memorial culture)

Institutions like the Smithsonian, state humanities councils, and America250

10. Make October a Focal Month

While May is AAPI Heritage Month, October (the month of the 1885 Rock Springs Massacre’s aftermath) could become a powerful “Chinese American Remembrance Month.” Use this as an annual rallying point.