that is assuming there's such a thing as objectivity in Western media coverage.

The last stupid a$$ who tried this approach of getting good western PR, was HJT in XJ. He only succeed in inviting CNN etc to portray XJ in the light of TAM:

In reality the women CNN portray as invoking TAM spirit were victims of the terror attack.

Appeasement to western PR couldn't solve a problem except leading to deteriorating situation, until the last two years the terror attacks are more than the two decade before it combined. Eventually Xi had to rectitfy HJT mistake.