space to some marketing co. (Not sure what%of fags are femme in public though)

link:Lingerie Shop Business Plan - Market Analysis Summary (bplans.com)

Market size:  "....Adults 25-59 account for 65.5% of all Adults 18+ in the U.S., whereas Adults spending over $100 per year on lingerie account for 80.7% of all Adults 18+. .."

Source:  ESRI BIS forecasts for 2003 and 2008