Hindus claim: 

(From the last(CNN)link I posted:') ..."For India, a country that has a lot more natural resources for winter sports, compared to China, or Japan or Korea because of the Himalayan Mountain range, it is a big opportunity..."

Besides the racialist imprint concern,I don't want to blanket judge their rationale of next to zilch coverage on winter olympic 2022(while they did cover the 2008 Beijing Olympics); fact is they don't expect their sole athlete sent to have performance  scores worth mentioning