It is the same with mid to low tier Chinese manufacturers.  You can tell they do their marketing in-house or based on the owner's perspective.  How many times do we see ads showing the facilities, equipment including the square footage.  Or a cheap logo.  Weird english names.  If it was I, I would proudly use my Chinse brand.  Like XPeng, DJI, XiaoMi.  If they want to market to Western countries, then get Western marketing companies to help with the branding. It only cost just bit compared to the millions invested on the business.

It is just my opinion.  I am into cinematography and videography.