To the 'liberal' middle class whites, particularly those who missed the 'Flower Children' fun, cultural leftism is sure like a designer apparel brand and it serves as somekind of mental escape from the real social problem like ghetto violence, unemployment... 'Look, I'm all for gay marriage and I'm progressive' and what not....not too different from a women with a  LV handbag trying to project the image of the models in the flashy ads. Wallstreet sure also likes the branding bcos under under neoliberal economics, they can gamble with your money.

Mind you that much of the apparel making are done in 3rd world countries to cut the cost and maximise the profit, so you have globalism. The yankie neoliberal economic parallel is to import 3rd world immigrants to suppress the wage, in the name of 'humanitarianism'(“Give me your tired, your poor..."), while the elite live in fenced colonies with round the clock security to ward off the undesirable elements of the society. It has worked for a while for the yankie  'liberal' democrat elite but the unemployed (apparel and other sectors) white workers complain why they're off the value chain. Actually the wage depression might hurt the blacks more than the whites;that explain why the democrats are getting less black votes in 2016.http://www.breitbart.com/big-government/2016/11/05/trump-gains-african-american-support/

So Trumpism is likely just another fashion brand trying to widen the appeal ..but it might come too late, as I said, robots will be the working class's new enemy. Trump will try to shift the anguish towards the arabs, chinese , or even krauts(trade deficit with them is also increasing)... Hold your breathe, polyamory marriage will be 'marriage equality'